GameStop has announced that it will be holding a midnight release event for Call of Duty: Black Ops 6, with some fans able to pick up their copies a few hours before the official launch.

Midnight releases have been in sharp decline, a trend attributed to the ongoing drop in physical game sales. In recent years, GameStop has significantly reduced its midnight events, reserving them for only the most anticipated AAA titles, such as The Legend of Zelda: Tears of the Kingdom and God of War Ragnarok.

However, the retailer is reviving this tradition for the latest Call of Duty installment. The midnight launch will begin up to three hours early, in alignment with Activision's release schedule. Fans on the West Coast can collect their copies as early as 9 PM PT on October 24, while those on the East Coast can do so at midnight ET on October 25. Interested participants can locate their nearest GameStop hosting the midnight event using the Black Ops 6 locator tool on the retailer’s website.

Although many attendees will likely have pre-ordered Black Ops 6 for pickup, it should also be possible to purchase the game in-store during the event. Given that the golden age of midnight launches has passed, the likelihood of stock shortages is low. Most day-one players are expected to opt for the digital version of the game, with PC gamers having no option for a physical copy, a trend that has persisted for years.

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The digital version is likely to gain even more traction since Black Ops 6 will be available on Xbox Game Pass from day one. This marks the first Call of Duty title to launch on Microsoft’s subscription service, potentially attracting a significant number of digital players and possibly setting new records.

Microsoft would welcome this outcome, as they aim for Black Ops 6 to help boost Xbox Game Pass subscriptions, which have seen slower growth in recent years. According to their latest update, Xbox Game Pass had 34 million members as of February 2024, marking a 36% increase compared to two years prior.